It’s no surprise that social media is one of the most powerful marketing platforms today. In 2016, it continued to rise with more than 2.3 billion active users and more than 1.9 billion active mobile social users world wide. The large number of potential markets has attracted 83% of all marketers, to the benefits of social media marketing to boost sales and brand identity. If your business is currently not doing well when it comes o social media marketing, it’s not too late for you to find out how to better your strategy and truly enjoy the benefits that come with the social media.
Go Deep, Not Broad
A common tactic by marketers and businesses concerning social media marketing is covering all possible bases. This is done to hopefully reach as much of the market as possible. However, you may spreading yourself too thin and with so many accounts to manage you might find yourself having minimal time to center your efforts with engagement and monitoring audience movement. Find and choose the three most optimal websites, that develop a deep engagement level with your ideal market there. As you master these channels, then you can expand to other platforms. Keep in mind that while the top five social media sites may be the obvious platforms to focus on, there are also other platforms where certain types of niches can be found. For example DeviantArt or Etsy are great places to target the art community, while WAYN is perfect for those who are looking to tap the travel and tourism industry.
Focus on the influencers
Influencers are highly important for your business social media marketing efforts, specially if your niche involves millennials. According to Tubular Insights, 60% of millennials said they would try a product or brand suggested by a YouTuber, which is just a glimpse of how powerful powerful influencers are in terms of creating awareness, interest and swaying consumer behavior. Spend time finding online influencers within your market that are followed by quality audiences which more than likely to be interested in your business. Connect and build a relationship with them, and if they deem you as an interesting source of information, they will share your content with their followers, gaining you access to a new audience.
Make your videos more sophisticated
2016 saw and increase in the use of videos for brands and the huge impact it had on marketing. According to a survey by Wyzowl, 84% of consumers said they were convinced make a purchase choice after viewing a branch video’s and 91% claimed to have watched a video to learn about a product or service they were interested in. Despite this, only 63% of businesses were recorded to be taking advantage of videos right now. But 2017 is the year to change this specially since it has proven to be an effective and excellent way of gathering interest engagement. Live streaming can be a great way for businesses to make a strong impact as it provides real-time engagement with the brand and the audience. Platforms such as Facebook, Twitter, and Instagram allow live video streaming for a variety of purposes, such as interviews, question & answer sessions, and brand events.