How to create the perfect seo content




SEO has become increasingly complex since Google opened the Zoo. This post will guide you through the SEO and show you how to create the perfect seo content.

 

Topics not keywords:
  • Write your content for the reader based on a topic (keyword you have researched)
  • Focus on that main topic and add variation, synonyms, related words throughout the content.
  • Most of the above is already covered if you just write naturally. But it pays to do keyword research to find the kinds of words people actually use.
Optimize your main keyword:
  • Keywords in your url
  • Keywords near the start of your title
  • In the first 100 words
  • In an image alt text (preferably the first)
  • Bold or italic within the text (may help)
Use LSI keywords:
  • Google is looking for certain words, and combinations f words as a sign the you are writing about a specific topic
  • Research all the synonyms and related areas for your topic
  • Add them throughout your content as headings, sections
  • Don’t artificially change content, sentences, structure to suit these new words (keep it natural)
Format your content:
  • Break up content into small sentences and paragraphs
  • Make use of headings and sub-headings (H2, H3 etc)
  • Add bullets to break up lists (numbered bullets if there is an order)
  • Add images often (every 300-500 words)
  • Include quotes an tweetables
  • Add supporting content (video, slides, social embeds)
Craft a stunning headline:
  • Better headlines lead to improved CTR of your Search Result
  • Optimize your title length (55 chars – max 70 chars)
  • Use proven headline formulas
  • Try different content types (lists, infographics, how tos)
  • Add emotional or power words for more impact
  • Test your headlines with tools
Make use of links:
  • Link to authoritative and relevant content with yours
  • Link to your content (new and old)
  • Boost your weaker content with links from more powerful content
  • Consider using keyword anchor text in internal links to boost your content
Long from content:
  • Make sure your are writing longer content for a good reason ( your audience, the topic etc)
  • Don’t just write longer content to make it longer (you won’t rank higher)
  • Write the best content possible (well researched, planned, supported)
  • Sometimes your audience wants something shorter (or even different – video, podcast etc)
Write for people who also use search engines:
  • Write your content for people first
  • But, keep in mind that you need to optimize for keywords too to get traffic from Google
  • Write for People who also use search engines” – Rand Fishkin

Want to Say!