Personal Branding with Social Media – Why it matters?
Social media tools have the tremendous power to put you in contact with thousands of people. In order to build your online brand you need to know all of the possiblites, as well as how all of your activities are working together. It is important to be consistent so that each part of your social media network is contributing positively to the brand you are trying to build.
Users: 845 Million +
Use your cover photo to show off your personality. Keep your work and education history up to date and relevant. Add milestones and experiences that further enhance your image. Customize your privacy settings and hide post content that is unfavorable.
Users: 150 Million+
LinkedIn is a business-oriented social networking site. Users can join and follow groups and companies. A user’s profile allows them to connect with people in their network, and helps build their professional brand, so make sure it is current.
Users: 140 Million+
Twitter is a micro-blogging platform, allowing your to share updates with your followers in 140 characters or less. It is a great way to share content about your interests and industry. You can search just about anything you are interested in and join conversations in real time, find the latest news, and connect to users with similar interests.
Users: 100 Million+
Google+ allows users to group their contacts into circles. This allows users to regulate who sees what information. Be mindful of what content you make public. Content shared on Google+ shows up in Google search results, so make sure it is positive. Each user has a profile that displays information about themeselves.
Users: 100 Million+
Gives you a way to gouge the effectiveness of your online branding social media efforts. Provides a score that tells you how influential you are. Tells you what areas you are influential in, your personal reach, and the amplification of your posts.
Users: 1 Million+
Allows you to create a personal landing page. Can add widgets to all of your social media outlets and web presences. Easy to format – no cooding needed. Simply drop in a background, pick a color scheme, and write your small info. The perfect “home base” to put on your business cards.