Social Media Marketing, is one kind of marketing terms over social media. It’s no surprise that social media is one of the most powerful marketing platforms today. In 2016, it continued to rise with more than 2.3 billion active users and more than 1.9 billion active mobile social user worldwide.
The large number of potential markets has attracted 83% of all marketers to the benefits of all social media marketing, to boost sales and brand identity. If your business is currently not doing well when it comes to social media marketing, it’t not too late for you to find out how to better your strategy and truly enjoy the benefits that come with social media.
Go deep, not board:
A common tactic by marketers and businesses concerning social media marketing is covering all possible bases. However, you may be spreading yourself too thin and with so many accounts to manage. You might find yourself having minimal time to center your efforts with engagement and monitoring audience movement. This is done to hopefully reach as much of the market as possible. Find and choose the three most optimal websites, then develop a deep engagement level with your ideal market there. As you master these channels, then you can expand to other platforms. Keep in mind that while the top 5 social media sites may be the obvious platforms to focus on, there are also other platforms where certain types of niches can be found.
Focus on the influencers:
Influencers are highly important for your business social media marketing efforts, especially if your niche involve millennials. According to Tubular Insights, 60% of millennials said they would try a product or brand suggested by a YouTuber, which is just a glimpse of how powerful influencers are in terms of creating awareness, interest and swaying consumer behavior. Spend time finding online influercers within your market that are followed by quality audience in your business. Connect and build a relationship with them. If they deem you as an interesting source of information, they will share your content with their followers, gaining you access to a new audience.
Make your videos more sophisticated:
2016 saw and increase in the use of videos for brands and the huge impact it had on marketing. According to a survey by Wyzowl, 84% of consumers said they were convinced to make a purchase choice after viewing a brand’s video and 91% claimed to have watched a video to learn about a product or service they were interested in. Despite this, only 63% of businesses were recorded to be talking advantage of videos right now. But 2017 is the year to change this, especially since it has proven to be an effective and excellent way of gathering interest engagement. Live streaming can be a great way for businesses to make a strong impact as it provides real time engagement with the brand and the audience. Platforms such as Facebook, Twitter and Instagram allow live video streaming for a variety of purposes, such as interviews, Q&A sessions and brand events.
Optimize your Facebook ads – further:
Ads continue to be a popular social media marketing tool with its huge benefits. It can allow your content to appear in the news feeds of your target audience. It can also help you test products and message and gather feedback to improve on your future campaigns. The most common way of composing social media ads is inputting the content you want to appear, deciding on what sort of people and how many of them would receive your message and for how long the add will run. Facebook Ads can be optimized further using the Power Editor for any of the following: Comments, post like, link click, photo view, share, post engagement, post story, claim offer and video play. This gives Facebook the relevant conversion information it need to help you gather the specific actions relevant to your business goals.
Grow your audience:
While Facebook doesn’t have the option of following fans of a page. Twitter, Google+, Pinterest and Instagram can allow businesses to search for relevant social media users based on their biography or mutual following and follow them. Make following/follower management a part of your business social media routine, even for a few minutes a day.
Switch up content formats:
If you are running out of content to post to your social media accounts, it’s always an option to change formats. Changing content formats can go anywhere from converting blog post to video presentation like WatchMojo’s Top 10s for your YouTube account, to converting snippets of your articles into images as a series of tips for your fan base.
Building a good and strong relationship with influencers or your company’s shareholders. Multiple studies have shown that customer experience is going to be the biggest determinant of a business failure or success and abandoning the effort to talk with them, answer their questions or address their concerns through social media will hurt your company’s reputation and will turn potential customers away. Be available to them and participate in conversations, especially since customer service – even online – matters now. Not only for your customers but to the potential ones as well.
Never forget the law of patience:
In the end, social media marketing success is not an overnight phenomenon. It takes an incredible amount of hard work, understanding of the niche and of the platforms where you’re concentrated on and a lot of adjustments. While you may want to commit to ways the promise your social media marketing success in a flash, sticking to a long-term plan will make sure that your 15 minutes of fame isn’t all that you get.