Your speed test report will likely have multiple recommendations for improvement. However, most of that is technical jargon which is hard for beginners to understand.
However, understanding what slows down your website is key to improving performance and making smarter long-term decisions.
The primary causes for a slow WordPress website are:
Web Hosting – When your web hosting server is not properly configured it can hurt your website speed.
WordPress Configuration – If your WordPress site is not serving cached pages, then it will overload your server thus causing your website to be slow or crash entirely.
Page Size – Images that aren’t optimized for the web.
Bad Plugins – If you’re using a poorly coded plugin, then it can significantly slow down your website.
External scripts – External scripts such as ads, the font loaders, etc can also have a huge impact on your website performance.
Now that you know what slows down your WordPress website, let’s take a look at how to speed up your WordPress website.